Privacy Policy

This Privacy Notice defines how Novenix Insights collects, stores, uses, discloses, and otherwise processes your Personal Data ("Personal Data" or "Personally Identifiable Information" or "PII") and other information described in this Privacy Notice. This applies whether you are a member of a panel owned by one of our Panel Owners ("Panel Owners"), a participant directed to a survey or other market research program by one of our clients ("Clients"), or a participant referred by our partners ("Partners"). Your participation may also be governed by the privacy notice of one of our Panel Owners.

Novenix Insights is established in Canada, and the information in this Privacy Notice is based on the Personal Information Protection and Electronic Documents Act (PIPEDA), which provides a high standard for the protection of Personal Data. However, depending on your location, other privacy laws and regulations may also apply. This Privacy Notice applies to residents of every country worldwide.

Novenix Insights will, and will cause its affiliates to, establish and maintain business procedures that are consistent with this Privacy Notice.

Who is Novenix Insights?

Novenix Insights is a full-service market research consultancy specializing in Quantitative and Qualitative research across the Consumer, Business, and Healthcare sectors. We are committed to delivering high-quality, cost-effective, and customized data solutions for clients across North America, Latin America, Europe, APAC, and the MENA region. Our expertise lies in providing unbiased, research-driven insights that empower businesses to make informed decisions with confidence. Novenix Insights has offices in Canada and India.

Individuals participate in market research on the Novenix Insights platform either through membership in a panel managed by one of our Panel Owners or by being referred by one of our Partners. Panel Members and Participants engage in surveys or other research activities in exchange for the opportunity to earn and redeem rewards or incentives.

Novenix Insights' Panel Owners and Partners who refer participants to surveys or other market research programs act as Data Controllers, determining the purposes and methods for processing Personal Data. Novenix Insights acts solely as a Data Processor, handling Personal Data only on behalf of and at the direction of the Data Controller.

Your Personal Data may be used for various purposes, each outlined below along with examples of the types of Personal Information involved. Additional details about how your information is used may also be provided within individual surveys or other market research activities. If you have any questions or would like more information, please feel free to reach out to us through the "Contact Us" section below.

Novenix Insights Protects Your Privacy

Registration and participation in a panel owned by one of our Panel Owners is subject to Novenix Insights' Terms and Conditions. You can find Novenix Insights' Terms and Conditions here.

Your participation in a survey or other market research program is completely voluntary, and Novenix Insights' use of your Personal Data is carried out with your consent. Surveys and other market research programs administered by Novenix Insights' Clients, Partners, or other third parties-and the data collected in connection with those surveys and other market research programs-are not subject to this Privacy Notice.

Novenix Insights is committed to the protection of the privacy of Personal Data. Novenix Insights strives to conform its privacy practices to applicable laws, codes, and regulations, and the codes of standards of applicable market and opinion survey research associations, including, without limitation, ESOMAR (www.esomar.org) and the Canadian Research Insights Council (CRIC) (www.canadianresearchinsightscouncil.ca).

How Is Your Personal Data Collected?

Your Personal Data will always be collected by fair and lawful means for specific purposes. For example, Novenix Insights may collect your Personal Data when you:

• Register for or participate in a panel of one of our Panel Owners
• Complete a survey
• Participate in another market research program
• Via automated means or other methods as described in the "What Information Is Collected by Automated Technologies?" section below

Novenix Insights only collects Personal Data for market research purposes.

What Personal Data Is Collected and Processed?

The Personal Data that is processed may include your name, address, telephone number, email address, date of birth, and other similar information. Novenix Insights may collect Personal Data directly from you when you voluntarily provide it, or we may obtain Personal Data from our Panel Owners, Clients, or market research firms who have obtained a Participant's consent. For Panel Members of a panel of one of our Panel Owners, Novenix Insights will collect data in accordance with their instructions.

Novenix Insights may also obtain Personal Data from database owners who have assured us that their databases comprise only individuals who have consented to be included and have their Personal Data shared. Finally, Novenix Insights may collect and use Personal Data obtained from publicly available sources, such as telephone directories.

From time to time, Novenix Insights may collect Sensitive Personal Data, which depending on the country in which you live may include racial or ethnic origin, health records, financial information, political opinions, and religious or philosophical beliefs. If Novenix Insights collects your Sensitive Personal Data, we will always obtain your explicit consent.

You may also submit, upload, or transmit content or material, including photos, videos, and/or any other similar or related content or material which may include your Personal Data-for example, when participating in surveys or other market research programs. Such Personal Data may be used and disclosed as described in this Privacy Notice and should not include audio, video, images, or the likeness of anyone other than you.

How Is Personal Data Collected and Processed?

Novenix Insights may collect and process your Personal Data for a variety of reasons, including:

• Enable your participation in a panel of one of our Panel Owners
• Gather profiling information about you so Novenix Insights can better target specific surveys and other market research programs to you
• Contact you to invite you to participate in surveys or other market research programs
• Update our records of your Personal Data
• Manage our incentives programs and fulfill your requests for such incentives
• Allow you to participate in sweepstakes (if permitted)
• Respond to any messages or requests you may send to us
• Validate your profiling information or answers you provided to a survey or other market research program
• Provide service and support to you
• Detect and prevent violation of our Terms & Conditions
• Investigate suspected fraudulent activity or violation of another party's rights
• Respond to duly authorized information requests of governmental authorities or where required by law
• In connection with the sale, assignment, or other transfer of our business-in which case Novenix Insights will make commercially reasonable efforts to ensure that any such buyer agrees to treat Personal Data in accordance with this Privacy Notice
• Or as otherwise authorized by you

Please note that receiving email communications may be a requirement of your participation in our surveys or other market research programs. You can opt out from receiving these emails by unsubscribing from surveys or other market research programs.

Novenix Insights always ensures that it is permitted to process your Personal Data. Novenix Insights generally does this by obtaining your consent; however, we may use different grounds to process your personal data, including a statutory condition (a law or regulation) that requires Novenix Insights to process your Personal Data if you withdraw your consent or where consent does not apply.

What Information Is Collected by Automated Technologies?

Novenix Insights may collect certain information automatically. Depending on the country in which you live, such information may be considered Personal Data. Such information includes, but is not limited to, information about your device and device capabilities, including the device operating system, the other applications on your device, cookie information, IP address, device network provider, device type, time zone, network status, browser type, browser identifier, unique device identification number (such as Identifiers for analytics or advertising), network provider user ID (a number uniquely allocated to you by your network provider), Media Access Control (MAC) address, mobile advertising identifier, location, and other information that alone or in combination may be used to uniquely identify your device. Specific technology is specified below:

Cookies

A cookie is a small text file containing information about the user that is placed by a website on a user's computer or device. Novenix Insights places cookies on your computer or device for survey and other market research program control and fraud prevention purposes.

Novenix Insights may also use tracking cookies, tags, and scripts to track certain information about you based on your activity on our site or third-party sites. Novenix Insights may use this information to determine whether you have seen, clicked on, or otherwise interacted with an online ad or promotion that Novenix Insights is working on to help evaluate for one of our research Clients. Subject to your consent, Novenix Insights may also select you for a survey or other market research program where cookies will be used to expose you to specific advertising or promotions before the survey or other market research program activity for the evaluation of such specific advertising or promotions.

With your consent, Novenix Insights' Clients or Partners may also place cookies on your computer or device and use those cookies, tags, and scripts to track certain information about your activity on certain websites. Novenix Insights' Clients or Partners may use this information for various market research activities.

If you wish, you can choose not to consent to cookies or choose not to accept cookies by adjusting your web browser's privacy settings to delete cookies upon exiting websites or when you close your browser. You may also configure your browser to block cookies. Not providing consent, deleting cookies, or blocking cookies may exclude you from participating in surveys or other market research programs or negatively impact your user experience. For information on how to opt out of cookies, please refer to the section titled "How Do I Opt-Out?"

Novenix Insights' use of cookies is always with your consent.

Mobile Advertising Identifiers

A mobile advertising identifier is a string of numbers and letters that identifies an individual smartphone or tablet. On iOS, a mobile advertising identifier is called the "Identity For Advertisers" (IDFA, or IFA for short). On Android, the mobile advertising identifier is the GPS ADID (or Google Play Services ID for Android). Novenix Insights may collect mobile advertising identifiers or obtain them from a Partner. Novenix Insights may use mobile advertising identifiers in our market research programs or to share your data with Clients or Partners. Subject to your consent, Novenix Insights may also select you for a survey or other market research program where mobile advertising identifiers will be used to expose you to specific advertising or promotions before the survey or other market research program activity for the evaluation of such specific advertising or promotions.

Novenix Insights will only collect or obtain mobile advertising identifiers with your consent.

Web Beacons

A web beacon (also known as a tag, clear gif, or 1x1 pixel) consists of a small string of code that is embedded within a web page or email. They may or may not be a visible graphic image associated with the web beacon, and often the image is designed to blend into the background of a web page or email.

Novenix Insights may use web beacons in our email messages to help determine whether our messages are opened and to verify any clicks through to links within the email or in advertising or website research to determine if a Participant has viewed ads or other online content that Novenix Insights is measuring. Novenix Insights and our authorized agents may link Personal Data to web beacons for operational and research purposes.

Geo-Location Data

Novenix Insights may collect geo-location information from your computer or device. Novenix Insights may use your geo-location data for fraud prevention or for market research purposes, including but not limited to advertising research or other tracking-based market research activities. Novenix Insights will obtain your consent if we collect or use your geo-location information.

Social Media Information

You may also be offered the opportunity to participate in surveys and other market research programs through or with social media platforms. If you choose to participate in surveys or other market research programs through or with social media platforms, Novenix Insights may, with your consent, collect certain profile information stored in your social media platform account.

Information Novenix Insights Collects from Third Parties

Novenix Insights may obtain Personal Data, behavioral, and/or demographic information from third parties, including, without limitation, data management platforms, ad networks, information service bureaus, other market research suppliers, and/or social media platforms. Novenix Insights may use the Personal Data, behavioral, and/or demographic data received from these third parties for various purposes, including, but without limitation, data validation, data append, development of marketing insights, and fraud detection purposes.

With Whom Does Novenix Insights Share Personal Data?

Novenix Insights will not make your Personal Data available to any third party without your consent, unless it is required by law, as further specified below.

If a survey or other market research program or other activity includes making Personal Data available to a third party, Novenix Insights will only share your Personal Data with your consent. If data collected is used for statistical modeling to better understand trends and preferences amongst specific groups or audiences within the general population, only limited Personal Data shared will be used only for market research purposes and again only with your consent.

Novenix Insights may disclose your Personal Data, profiling data, or other research data to third parties as follows:

• In connection with market research services (including our incentives programs), to our agents, contractors, or Partners that facilitate such services; provided, however, such parties are restricted from using your Personal Data in any way other than to provide services to Novenix Insights
• With agents, contractors, or Partners of Novenix Insights in connection with services that these individuals or entities perform for, or with, Novenix Insights. These agents, contractors, or Partners are restricted from using this information in any way other than to provide services for Novenix Insights. Novenix Insights may, for example, provide Personal Data to agents, contractors, or Partners for hosting our survey websites, for data collection or processing services, or for sending you information that you requested, but those parties cannot use your Personal Data for their own purposes unrelated to the work they are doing for us
• With Clients of Novenix Insights, but in these cases your Personal Data will only be shared with Clients: (i) with your consent, or (ii) for permitted research purposes in accordance with the codes of the Insights Association and ESOMAR
• In connection with the request or requirement of any lawful request by public authorities, to meet national security or law enforcement requirements
• Pursuant to required legal process, to the related compelling party
• When Novenix Insights believes that disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with suspected or actual illegal activity
• In connection with the sale, assignment, or other transfer of Novenix Insights, in which case Novenix Insights will require any such buyer to agree to treat Personal Data in accordance with this Privacy Notice. In the event that a sale, assignment, or other transfer of Novenix Insights is not consummated with a prospective buyer, Novenix Insights will require the third party not to use or disclose your Personal Data in any manner whatsoever and to completely erase the same
• Or as otherwise authorized by you

Novenix Insights may license certain limited Personal Data to third parties (e.g., data brokers, data aggregators, etc.) for market research purposes, including, but without limitation, the licensing of individual-level and/or aggregated-level data (e.g., product and/or service purchasing or usage activity, website visitation data, internet search history, etc.) for the development of audience insights and/or look-alike models, for the purpose of sale of such data to the third party's customers for the purpose of performing analytics and providing marketing intelligence. This information may be shared via a cookie (cookie ID), a mobile advertising identifier, an email address, or other method. After look-alike modeling or aggregation have been performed, Personal Data is deleted.

Additionally, identifying information and information collected by automated means may be provided to third parties, including, without limitation, Clients, Partners, agents, and/or vendors for the purposes of identifying respondents for re-contact surveys or communications, fraud detection and/or prevention, database matching, data validation, data append, coding, data segmentation, and reward, incentive, and/or sweepstakes or promotion-related services.

Again, Novenix Insights will only share your personal data with your consent.

Does Novenix Insights Collect Information from Children?

Novenix Insights does not knowingly collect Personal Data from children below the age where parental consent is required. If Novenix Insights becomes aware that we have inadvertently collected Personal Data from a child below the age where parental consent is required, Novenix Insights will delete such Personal Data from our database.

What Safeguards Has Novenix Insights Implemented to Help Ensure the Security of Your Personal Data?

The security of your Personal Data is very important to us. Accordingly, Novenix Insights has put in place reasonable technical, physical, and administrative safeguards to protect the information we collect. Only those employees who need access to your information in order to perform their duties are authorized to have access to your Personal Data.

Despite the safeguards Novenix Insights implements, transmissions over the Internet and/or a mobile network are not totally secure, and Novenix Insights does not guarantee the security of online transmissions. Novenix Insights is not responsible for any errors by individuals in submitting Personal Data to Novenix Insights.

Retention of Personal Data

Novenix Insights will store Personal Data no longer than necessary for the purpose of the processing activity or as authorized by you. This period may also be based on Novenix Insights' or one of our Panel Owner's or Partner's contractual commitments to you, applicable periods of limitation (to bring claims), or according to applicable law.

Your Rights

You have the right to review, correct, or delete your Personal Data, subject to applicable laws and regulations. Specifically:

If you want to exercise any of your rights, you may contact us with such a request using the contact details provided in the "Contact Us" section below.

Upon receiving a request from an individual, Novenix Insights will attempt to provide the requested information within 30 days, provided that the request is such that it can be reasonably responded to in that time frame. If more time is required, Novenix Insights will notify you within thirty days.

In certain situations, however, Novenix Insights may not be able to provide access to some Personal Data. This may occur when:

• Providing access to Personal Data would be likely to reveal Personal Data about a third party
• Disclosing the information would reveal confidential commercial information
• The information has been collected for the purposes of a legal investigation

If Novenix Insights denies an individual's request for access to their Personal Data, Novenix Insights will advise the individual of the reason for the refusal.

How Do I Opt-Out?

Your decision to participate in a survey or other market research program, respond to any specific survey question, or provide Personal Data, including Sensitive Personal Data, will always be respected.

You may choose whether or not to participate in a particular survey or other market research program, refuse to answer certain questions, or discontinue participation at any time. However, failure to provide certain information or fully participate in a particular survey may preclude you from receiving incentive compensation or participation in future certain research studies.

Panel Members of a panel of one of our Panel Owners that no longer want to participate in surveys, other market research programs, or be subject to the use of automated technologies or other activities, including cookies, can opt-out by visiting the Privacy Settings page of the member portal for the panel you belong to. The Privacy Settings page can also be reached by clicking on the opt-out links on survey invitations. Finally, Panel Members and Participants can contact us by using the contact details provided in the "Contact Us" section below.

Contact Us

At Novenix Insights, we highly value your feedback and opinions. If you wish to review, update, or delete your Personal Data, have questions or suggestions, or would like to opt out of our surveys or market research programs, please contact us: